Gucci collaborating with Roblox wasn't something many expected, but it's led to some interesting results. Here's how every item ranks. When Roblox announced they'd be collaborating with fashion house Gucci on a collection of virtual items, not a lot of people were interested.
Alongside the unveiling of Gucci Garden Archetypes, an immersive multimedia experience that explores and celebrates the House’s inimitable creative vision, a virtual Gucci Garden space is opening its doors to everyone on Roblox for two weeks from May 17, 6am PDT-May 31, 12:00am (midnight) PDT.
A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed.
The Gucci horsebit is a long-running staple. It first appeared on bags like this one, but nowadays it's on shoes and belts as well. This specific bag is a recreation of the original horsebit design. Gucci Horsebit 1955 Shoulder Bag will sell for 450 Robux. Two versions of the item are available for different player models.
Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.
It previously launched an interactive art and fashion-inspired virtual world – the Gucci Garden – on Roblox in May 2021, and it has expanded its offering with Gucci Town.
0:568:04How to get ALL ITEMS in GUCCI TOWN EVENT!! (Roblox) - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd then they close the vault plaza. Then do the same thing and jump on the pads. And walk your wayMoreAnd then they close the vault plaza. Then do the same thing and jump on the pads. And walk your way to the gucci shop go ahead and close it then go to the next area which is the power.
Gucci Town is a Roblox event that started on May 27, 2022, and will end on an unknown date. It is sponsored by Gucci. The first phase of items in the event were available from May 27 to June 17, followed by a second phase of different items from June 17 onward.
They will memorialize the Gucci Garden Exhibition and can be used across the Roblox platform.” At the time of writing (June 8), the best price listed for the bag is 75,000 Robux which according to the Roblox wiki is valued at $399.95.
DynaBlocksThe beta version of Roblox was created by co-founders David Baszucki and Erik Cassel in 2004 under the name DynaBlocks. Baszucki started testing the first demos that year. In 2005, the company changed its name to Roblox, and it officially launched on September 1, 2006.
0:589:08HOW TO GET GUCCI FOR FREE | PLUS 2 HUGE SECRETS ON ...YouTubeStart of suggested clipEnd of suggested clipI was looking all over the internet for them I went to sites like trade Z and Poshmark. And thingsMoreI was looking all over the internet for them I went to sites like trade Z and Poshmark. And things like that and they had pairs on there that were totally brand-new.
Gucci is making its presence inside of Roblox a little more permanent. The fashion brand previously collaborated with the virtual world for more short-lived experiences, like the surreal Gucci Garden from last year, and is now releasing a more persistent space called Gucci Town.
0:212:28[EVENT] How To Get 4 *FREE* Items in Gucci Town (Roblox) - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo here is the uh the shop right here if you go to the shop. And you click on ugc. You can see aMoreSo here is the uh the shop right here if you go to the shop. And you click on ugc. You can see a bunch of these items show up on the bottom.
0:003:38How To Actually Get Free Robux On Roblox 2022 - YouTubeYouTubeStart of suggested clipEnd of suggested clipNumber one is microsoft rewards microsoft rewards is created by microsoft. And allows you to go onMoreNumber one is microsoft rewards microsoft rewards is created by microsoft. And allows you to go on complete tasks or challenges. And go and get rewarded with gift cards.
Codes for Gucci Town Roblox (June 2022) GUCCITOWN40 – Redeem this code to get 100 Gems for free.
0:001:00How to get FREE HAIR on Roblox, EASY VERSION #shorts - YouTubeYouTubeStart of suggested clipEnd of suggested clipHair then go back to the map to get the second hair for this one we play the dream catcher game youMoreHair then go back to the map to get the second hair for this one we play the dream catcher game you fly through the sky collect the items. Make sure you get 10 and you get the free hair at the end.
0:0110:13How to get ALL ITEMS in METAVERSE CHAMPIONS EVENTYouTubeStart of suggested clipEnd of suggested clipAnd ren bright blade every week each one of them will have their very own crate to be unlocked. InMoreAnd ren bright blade every week each one of them will have their very own crate to be unlocked. In one of their 12 games for a total of 180.
On this page are the following Robux amounts and their corresponding prices: $4.99 = 400 Robux. $9.99 = 800 Robux. $19.99 = 1,700 Robux.
Roblox aims to encourage users to invest as much in their avatars as in real life. “We really believe everyone on our platform will ultimately be who they want to be and who you want to be. Avatar is very important,” said founder and CEO David Baszucki in the company’s earnings call last week.
The Roblox experience (bottom) mimics the physical exhibition (top). In Roblox, visitors can purchase digital clothing that is available only for limited periods each day, creating a sense of exclusivity and encouraging visitors to return.
Roblox randomises the order in which people enter, so each avatar’s appearance is unique to them . Upon exiting, visitors can view their avatars’ canvas and the canvases of others and can take screenshots to share on social channels. The idea is that while everyone starts as the same blank canvas, the experience defines them, says Morgan Tucker, Roblox senior director of product for the social group. “This adds to a level of immersion that would match, if not exceed, what you see in the real world, and really pushes the limits of what the platform is capable of.”
While platforms such as Roblox make money from in-game purchases, they also offer brands a route to tap new audiences. There are an estimated 3.4 billion gamers worldwide, 27 per cent of whom are between 21 and 30, according to a July 2020 report from WARC.
The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially popular among pre-teens that is expanding into a prominent metaverse platform for all.
Founded in 2004, the Roblox platform offers virtual experiences, typically games, created by external developers; users can also buy digital items such as clothes. This year, Roblox creators and developers are on track to earn $500 million – and the company completed its IPO in March with a market cap of $45 billion.
Roblox makes it easy and relatively low cost for creators to develop content, meaning the barrier to entry is low and a useful forum to test the waters, says Cathy Hackl of Future Metaverse Labs.
Boson Protocol, a technology company, is bridging the gap between the metaverse and physical world with a new venture designed to allow consumers to purchase fashion NFTs for their avatars from a platform, Decentraland. NFTs, in turn, will contain vouchers redeemable for corresponding real-world items. The project, announced Wednesday, is expected to launch in two months.
While the Gucci items users bought only can be “worn” on the Roblox platform, it is just the tip of the metaverse iceberg. Similar items made and traded in the metaverse are known as non-fungible tokens (NFTs) — digital objects backed by blockchain technology certifying their authenticity, and often uniqueness.
Gucci CEO Marco Bizzarri said that more than generating revenue, the Roblox collaboration was a way to tap fresh creative veins and stay apace of an evolving world where fashion, music, films and technology increasingly mashup.
On Roblox, dressing up avatars is old hat. “Gen Z, they sometimes see virtual products as more valuable than physical products,” Christina Wootton, the vice president for brand partnerships at Roblox, said. “We are definitely seeing that on Roblox, where it is all about storytelling and self-expression.
Gucci creative director Alessandro Michele described the metaverse as new “territory” to explore. “Fashion has become more than a boutique along the street in a capital. I think we are in a phase when maybe the world wants to go beyond the industrialized revolution and doesn’t know how to do it,” Michele said.
NFTs, which might be anything from personalized “skins,” or costumes, for avatars to digital art, can be traded ad-infinitum, potentially growing in value with each trade. Their ownership is not limited to any single platform.
They ran through physical streets and parks to intercept and capture Pokemon Go characters, part of an augmented reality mobile game that launched in 2016. Many took the edge off pandemic lockdown by playing with real-world friends over gaming platforms. On Roblox, dressing up avatars is old hat.
The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for 350,000 Robux, or $4,115.
It said: “These items, created in collaboration with the talented Roblox creator Rook Vanguard, are inspired by the exhibits showcased in Florence, as signature items from Gucci’s archetypal campaigns.
Gucci Geometric Bag will sell for 400 Robux. Two versions of the item are available for different player models.
A simple white headband emblazoned with the Gucci logo. Inspired by the workout gear trend of the 80s, and adored by hypebeasts everywhere. Maybe not the most understated item, but it's very wearable and among the cheapest.
Gucci Horsebit 1955 Shoulder Bag will sell for 450 Robux. Two versions of the item are available for different player models.
4 Gucci Horsebit 1955 Shoulder Bag. The Gucci horsebit is a long-running staple. It first appeared on bags like this one, but nowadays it's on shoes and belts as well. This specific bag is a recreation of the original horsebit design.
A very eye-catching bag in an octahedral shape. It has multi-colored panels and a GG logo accent. The low-poly look is in for Summer 2021! Unlike other Gucci bags in Roblox, the Geometric Bag isn't considered an iconic design. It has been out of production for some time.
It was brushed off as just another set of premium items - until players found out that many of the items would be limited. Limited items only exist in finite quantities.
Unfortunately, Roblox doesn't have smell-o-vision. The game recreates the perfume bottle as a back accessory. It's in less demand because it doesn't recreate an actual fashion item.
by Leigh Cuen. JUN 07, 2021. Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences.
“There’s great creative talent to tap into,” she said. According to Wootton, there are more than 8 million active creators on Roblox.
Gucci’s virtual swag push isn’t limited to Roblox; It encompasses video games like Sims 4, Animal Crossing and Pokemon Go. Yet what makes Roblox unique is the role players have in the platform’s economy. Roblox players often make their own Gucci-inspired garb and can swap virtual fashion in peer-to-peer marketplaces.
Roblox players often make their own Gucci-inspired garb and can swap virtual fashion in peer-to-peer marketplaces. By highlighting independent creatives and retailers, as Gucci did with the two initial Roblox product launches in 2020, the brand leveraged an established creator economy dynamic across social platforms.