When Lil Nas X performed a concert on gaming platform Roblox in December 2020, it was watched 33m times in a weekend over multiple viewings. Now Roblox has revealed that the show was also a success when it came to sales of digital merchandise.
SAN MATEO, Calif. — March 21, 2022 — Roblox (NYSE: RBLX) and Sony today announced the 24kGoldn El Dorado Concert Experience, an immersive virtual concert starring the Billboard chart-topping recording artist, taking place on Roblox, Friday, March 25 at 4:00 PM PDT.
Is Roblox Content Suitable for All Ages? Available on smartphones, tablets, desktop computers, the Xbox One, and some VR headsets, Roblox has an ESRB rating of E10+ for Everyone 10 and up for Fantasy Violence, which means that typical gameplay should be suitable for most kids.
Roblox CorporationRoblox / DeveloperRoblox Corporation is an American video game developer based in San Mateo, California. Founded in 2004 by David Baszucki and Erik Cassel, the company is the developer of Roblox, which was released in 2006. As of December 31, 2021, Roblox Corporation employs approximately 1,600 people. Wikipedia
How to Join the David Guetta Virtual Concert. You can attend the David Guetta experience by finding it in the Roblox Player app, where it's titled "David Guetta DJ Party." Alternatively, you can launch it via your web browser using the link here.
The concert, which starts at 7 p.m. Eastern, is the culmination of a five-week virtual event comprising mini-games and other digital challenges.
KSI's exclusive Roblox crossover event goes live on Friday, August 13 at 4PM PT.
To view the concert, people will need to log into their Roblox account or sign up for one here. According to the press release “the five-song set will feature a combination of hit songs as well as new material from the band's 2021 album, Scaled and Icy.”
Lil Nas X was motion-captured for his Roblox show. Roblox used motion capturing with Lil Nas X to create a virtual hip-hop cowboy counterpart, and it designed a specially-created, neon-lit old western town in the game as his venue.
The concert, which will air on Saturday, November 14th at 4 p.m. Eastern time with a pre-show Q&A at 7 p.m. Eastern time the day before, is a collaboration nearly eight months in the making between Roblox, Lil Nas X, and his label, Columbia Records. Roblox met with Sony Music’s corporate team earlier this year looking to develop a major in-game ...
The label previously invested in a video game streaming studio for artists who may be interested in streaming on Twitch, and Dominic Fike, one of Columbia’s up coming rappers, played a Fortnite show in October. The label will have more activations on Fortnite in the coming months, Ruden says.