Roblox – one of the world’s largest user-generated online gaming platform – has partnered with Liverpool Football Club to enable its users to customise their avatars with the team’s 2019/2020 home kit.
“Roblox and FC Barcelona both deeply believe in the power of play to foster creativity and bring together a diverse and talented community,” said Craig Donato, chief business officer at Roblox.
(From the left): FC Barcelona Board Member Dídac Lee (@DidacLee) and Roblox Founder and CEO David Baszucki (@DavidBaszucki) celebrate the beginning of a partnership commemorating the new FC Barcelona home kit.
Toymaker Hasbro announced on Tuesday a partnership with Roblox, an online video game platform, to release Roblox-themed Nerf and Monopoly merchandise. Both companies shares were trading higher after the announcement.
A new global sponsor has been added to FC Barcelona by Rakuten. Find out the all the players who have played for Barcelona.
A number of VeganNation sponsorships have been made, with FC Barcelona as their main sponsor. With more than enough money to buy the front of a shirt, asleeve and training clothes, Rakuten and Beko wouldn’t pass up on these offerings.
Additionally, Ferran Reverter and Juli Guiu were on hand, with Ferran responsible for marketing and Ferran Reverter and Juli Guiu were also present, with the latter responsible for marketing and revenue at the club. VeganNation has partnered with the club in order to become main sponsor over the coming years, which dwarfs the current sponsorships.
It has been reported that Beko and 2Playbook will each provide approximately 10 million euros ($12 million) for the same year, which amounts to less than 50 percent of the revenue for the year *19 million (22 US dollars). A three-year contract expires in a few months, and this payment is due under the current contract.
In recent years, the club has fought its most famous rival, Real Madrid, under the title El Clsico (The Clsby) for a long time. As one of the world’s most popular sports teams, Barcelona has an enormous social media presence through which it can interact.
I will take part in the Galician Derby. If it were the game of the century, Celta Vigo vs Deportivo La Coru*a would be a classic…
In addition, the top two clubs in Spain, Barcelona and Real Madrid, are 100% owned by their fan base.
Under the agreement, Roblox and Sony Music will work together to develop innovative music experiences for the Roblox community that offer a range of new commercial opportunities for Sony Music artists to reach new audiences and generate new revenue streams around virtual entertainment.
Roblox’s (NYSE: RBLX) mission is to build a human co-experience platform that enables shared experiences among billions of users. Every day, tens of millions of people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over eight million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.
For artists, labels, and publishers, Roblox provides a unique and creative way to engage and attract millions of fans as well as drive new revenue streams through virtual launch parties and concerts, integrated in-experience music, persistent artist worlds, and virtual merchandise. Roblox respects the rights of all creators and uses advanced technology to screen all uploaded music. Roblox has no tolerance for repeat offenders and quickly responds to all submitted DMCA requests.
ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2021 Roblox Corporation. All rights reserved.
The marketing potential of Roblox is self-evident. The company, which was released in 2006 and just filed to go public, boasts over 150 million monthly users, and its most popular game, “Adopt Me!,” has been played 10 billion times. Roblox has already proven its ability to monetize itself: in the first nine months of 2020, Roblox users spent a collective $1.2 billion on in-game currency, up 171% from last year.
Roblox has already proven its ability to monetize itself: in the first nine months of 2020, Roblox users spent a collective $1.2 billion on in-game currency, up 171% from last year. Roblox is still in its infancy as a marketing tool. But over the last two years, the number of brands and retailers on Roblox has grown dramatically.
Roblox’s interface looks more like a scrollable social network in contrast to other gaming platforms. That means it’s especially poised to facilitate discovery. Case in point: Douthwaite spent $190 on one banner ad promoting the “Master Moley” game. That one ad generated 11k plays.
A more open platform. One appeal of Roblox is that, compared to other video games, Roblox doesn’t have a lot of gatekeepers.
“Master Moley” follows a mole who lives in a city beneath Windsor Castle, called MoleTown — and the Roblox game, “Welcome to MoleTown,” is meant to sell that world to potential viewers. It’s one of the most intriguing examples ...
Nike, for instance, created virtual Air Max sneakers for use on Roblox last year. The film “Scoob!” partnered with the Roblox game “Adopt Me!” to offer a virtual Scooby-Doo in the game. Roblox is also trying to break into virtual concerts: Lil Nas X and Ava Max each recently held live performances for millions of Roblox users.
A lot of its advertising potential stems from the fact that it is easy to both find and create games. Users can enter a new game with just a swipe.